Lobsters Online

The Lobster Trap Co.

BRIEF

The Lobster Trap Co. is an industry leader in seafood, committed to delivering the highest quality North Atlantic lobster and seafood available anywhere in the world. Their online delivery business, Lobsters Online, required more video marketing materials. Specifically, they sought a way to teach customers the process of cooking and handling live lobsters all the way from receiving your package to taking the first bite.

TEAM

For this shoot we used a crew consisting of a director, cinematographer, lighting director, and producer.  Our producer communicated with the client’s on set manager to ensure that their voice was heard on set.

EXECUTION

If you're not from the coast, trying to turn a live lobster into a gourmet meal may seem like a daunting task at first. We demonstrated the ease at which customers can cook with the tools shipped in the order.  To do this, we made sure to show every step of the process, highlighting how this turn-key solution is foolproof.